Say What You Do
The ABC Writing Challenge
For language people, educators and coaches
Make writing about your business easier with back-to-basics tasks
Five emails. Ten days.
Three essential texts.
Ready to write?
Running your own business means writing.
A lot.
You launched your own teaching company. Hurrah! But there’s always a ‘but’.
You didn’t expect so much writing. It’s not just social media posts. It’s your website copy, online profiles, emails, blog posts...
Knowing where to start is overwhelming. And when you finally sit down to write, you get stuck.
Who am I speaking to?
Is it really clear how I help?
How do I show my real value?
Maybe you’ve tried using AI. Why not?
But then there’s a new question:
Does this sound like me?
Machines can generate words. They’re not so great with experiences, emotions and values. The human bits:
Your Audience.
Your Business.
Your Core.
Your ABC.
That’s where this challenge begins.
Not sure about your ABC?
This challenge is for you.
Over ten days, you’ll receive five short emails that help you get clear on who you help, clarify how you do this, and define what makes you different
Then you’ll turn that clarity into three short texts. Ones you can use again and again to talk about you and your business.
Each email includes simple tasks, example texts and writing outlines. Without any sales and marketing jargon or overwhelm.
How the challenge works
It’s as easy as ABC.
Sign up for the challenge (it’s free).
Receive five emails over ten days.
Complete the tasks and draft the texts.
We’ll cover:
A for Audience
B for Business
C for Core
Your Elevator Pitch and Bio
Your About Profile.
After the Challenge, you’re welcome to send me your drafts (I’ll read them, I promise), join a free Zoom, Zoom Writing Room for focused co-writing, or book a Clarity Call for deeper feedback on your words.
Five emails, ten days
By the end of the challenge, you’ll have a framework to use in all your business writing, a ready-to-use Elevator Pitch, a reusable Bio and an About Profile that builds trust.
More importantly, you’ll feel clearer about who you are and what you do. And ready to describe your work with conviction.
Who the ABC Writing Challenge is for
Independent language teachers, freelance educators and coaches.
Anyone who knows what they do but struggles to explain it clearly.
Ready to say what you do with clarity and a bit of oomph?