Website Revamp
Rewrite your website and the way you talk about your business.
Refresh your words. Reshape your site.
Reboot your copy skills.
A friendly chat about your website goals.
You want a website that works as hard as you do.
But right now…
Your DIY site feels dated and doesn’t reflect who you are or what you offer.
You wear several hats and aren’t sure how to speak to the people you help.
You’ve changed direction or added services but not updated your messaging.
You keep adding new pages without a clear plan or route map for visitors.
You’ve written so much copy that what you say has become confusing.
You have an event to attend and you’re quietly dreading sharing your URL.
Whatever the reason, your website no longer tells your story. It doesn’t sound like you and it’s not attracting the right people.
In Website Revamp, we’ll rework your site to reflect who you really are.
At a pace that fits your timetable.
“It was more than just a website revamp. It helped me consider many aspects of my business.
Tidying my website helped me spring clean my business and get clear on my goals too. Because to have a clear and concise website, you have to have clear and concise business goals.”
Website Revamp is more than words
It’s website copy you love AND more.
After working together, you’ll have:
A website structure that guides your visitors to the right place.
Content that speaks to your audiences in the right way.
Messaging that reflects your business today (not years ago).
New-found clarity about your offers, services and products.
A writing process that guides all your future copy creation.
A site that shows your value and you are proud to share.
“I’d been stuck for two years, duplicating my site without making real progress. I wasn’t sure what pages to link, my copy felt clumsy, and I’d lost inspiration.
Your feedback helped me add a convincing Sales page, smooth my Home page, and feel far less intimidated by writing copy. It was exactly what I needed to get unstuck and it worked.”
Website Revamp Pricing in 2025
Your investment: €785
(Plus EU VAT @ 21% if applicable = €950)
Payment plan available
You’ll leave with website copy that works for your business, the skills to keep improving it and the clarity to talk about what you do.
“I was hesitant because of the expense, since I’d already invested so much elsewhere. But I realised I’d learn skills and clarify my ideas in the process — and that’s exactly what happened.
You encouraged me, kept me accountable, and helped me get those difficult first drafts out. A few days later, I discovered I’d actually written what I wanted to say — in my own voice.”
How Website Revamp works
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First steps
We start with a conversation so I can understand your goals, your audience, and how your website fits into your business.
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Weekly work
Then we create a calendar that fits your schedule. With time for planning your website pages and getting the words just right.
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Full support
You’ll get friendly, focused feedback, guidance and accountability at every step, so you don’t have to write alone.
What Website Revamp includes
A goal-setting call to map your audience, offers and pages.
A personalised writing plan to guide what to write and when.
Regular 1:1 sessions to outline, review and refine each page.
Templates, creative tasks and resources that simplify writing.
Extensive editorial advice between sessions (written or video).
A final review before you upload your copy to your website.
And a celebration call when your site is ready to go live.
Most revamps take around eight weeks but we’ll tailor the tasks to fit your timeline.
“What helped me most were the live input sessions (excellent), the extra videos (super useful) and the written feedback on my drafts (very insightful).
Jennifer was immensely supportive throughout. This is definitely the course to do if your website needs a refresh.”
Hi, I’m Jennifer
With 30+ years in ELT and expertise in UX and SEO copywriting, I help educators, freelancers and coaches like you, create website copy that truly reflects your value.
Together we’ll find your best words and put them in the right places. So your website can finally do its job.
Is Website Revamp right for you?
It’s a great fit if you:
have a DIY website that no longer reflects your business.
juggle multiple services and struggle to explain them clearly.
keep pushing your website to the bottom of your to-do list.
find writing about yourself HARD (spoiler, you are NOT alone).
want words that sound like YOU — with a bit of added oomph.
By the end, you’ll have:
Five refreshed key pages including Home, About & Services.
Words that sound like you and make sense to your audience.
A coherent story that showcases your expertise and value.
A client-friendly website that guides visitors to your offer.
‘Rewrite website copy’ off your to-do list at last.
Ready to refresh your words?
A no-pressure call to see if Website Revamp is right for you.
“If you’re struggling to reach your ideal clients or clearly describe your services, you’ll get the support you need on Website Revamp.
I was unsure about investing again, having redesigned my website less than a year ago — but I’m so glad I did. Now I’m genuinely delighted with my website!”
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This is an estimate! Everyone has different wokloads and writing time. Want to go faster? No problem. I’ll create a calendar that works for you.
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Plan to commit a minimum of 3-4 hours per week for our sessions and your writing time. You’ll have regular feedback and my support to keep you on track.
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Yes, I offer a three-payment option to make the investment more manageable for you. We can discuss this during our call.
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The course focuses on your website copy (the words) and structure (the organisation), not the technical build. While I can offer some guidance for Squarespace users, the primary goal is crafting compelling content that you can upload to your website or hand over to a website designer.
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We will cover SEO basics, such as keyword research and on-page SEO. You'll learn how to find the right keywords and where to put them to help your site rank higher in search engines. However, Website Revamp is not a full SEO course.
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We focus on five core website pages: Home page, About, Services, Contact plus one other. This gives us scope to cover landing pages for lead generation (newsletter sign-up for example) if that is what your website needs.
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Yes, that’s why the course kicks off with a goal-setting call. We’ll identify your challenges, pin down the priorities and set your website goals. Many of my clients are not sure what’s wrong with their website, just that it’s not doing its job. As one participant said: "Jennifer helped me see that the structure of my current website was not really working ... With her guidance, I developed a new structure for my website which would help visitors navigate it according to their needs."
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To get the most out of the course you need to have clarity about your audience and your offer. These are essential ingredients for writing effective copy. If you have a draft website and need some support and guidance to go LIVE, let’s have a chat and discuss your next steps.
Website Revamp FAQs
“Definitely do this! You’ll revamp more than just the pages and end up with something shiny and new - after making things much messier first!
I think any teacherpreneurs and ELT professionals looking to raise their profile would benefit. ”