Website Revamp
Rewrite your website with guidance, structure and support at every step.
An eight-week programme for small business owners with a DIY website.
Clear, human copy that speaks to your ideal clients.
New 1:1 programme kicks off in October 2025.
Limited spots available.
You want a website that works as hard as you do.
But right now…
Your web copy doesn't really reflect who you are.
Your words just aren’t attracting the right clients.
And writing about your services feels like the the hardest bit.
You’re a DIY type of person. You love a challenge and the satisfaction of ticking things off your list, especially something big like your website copy.
Only it’s just not happening. You start, you stop, you write, you edit. Then life happens, and your words get pushed further down your to-do list.
Sound familiar? You’re not alone.
The thing is…
You are a writer. You teach writing skills. You’ve published books, but crafting website copy is different.
And doing it alone isn't the best use of your time. I know, because it took me far too long to write my own website copy. The only way I finished was with the support of my mentor — and her secret ingredients: feedback and accountability.
That’s what Website Revamp gives you.
“If you’re struggling to reach your ideal clients or clearly describe your services, you’ll get the support you need on Website Revamp. I was initially unsure about investing in the programme, having redesigned my website less than a year ago. However, I’m really pleased I took the leap as now I’m delighted with my website!”
Ready to transform your website words? We start in October.
Website Revamp is more than words
Website copy you love AND more. After eight weeks, you’ll have:
A clear website structure to guide your visitors to the right place.
Copy that speaks to your different audience segments effectively.
A writing process that guides all your future content creation.
Inquiries from visitors who really understand what you do.
Increased confidence about your services, online and offline.
New-found business clarity that extends beyond your website.
“It was more than just a website revamp. It helped me to consider many aspects of my business. Tidying my website helped me spring clean my business and get clear on my goals too. Because to have a clear and concise website, you have to have clear and concise business goals.”
Website Revamp is perfect if you:
have a DIY website that doesn't show off your offer.
juggle different roles and worry about confusing clients.
find writing about yourself and your services HARD.
keep pushing your website down your to-do list.
have tried writing copy alone but the results are not quite right.
want words that sound like YOU with a bit of added oomph.
“I had no idea what to do about my web copy. I felt like it had to be salesy, and I hated that. Also, I didn’t have a clear idea of which products or services to focus on. You helped me cut through the noise and move forward step by step until I reached my goal.”
What is Website Revamp?
A supportive, structured eight-week programme that helps you rewrite the core pages of your website.
With the accountability and feedback you need to actually implement changes, not just plan them.
How does Website Revamp work?
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First steps
A Goal-setting Call to identify your website challenges.
The Activator Workbook to clarify your audience and offer.
A Personalised Writing Calendar to make sure there is time for copy in your schedule.
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Weekly work
Weekly 1:1 calls (60-75 mins) that focus on one page at a time.
Feedback between sessions on your drafts (written or video).
Optional co-writing sessions if you want more accountability.
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Full support
Weekly check-ins to keep you on track and to celebrate progress.
Exclusive resources and access to a growing video library.
Extensive, friendly, focussed feedback on your draft copy.
8 weeks to get:
Compelling copy for FIVE key pages: Home, About, Services, Contact, plus one.
A clear website structure that guides your website visitors to the right solutions.
A coherent story that showcases your expertise and the value of working with you.
The ability to update your own content with confidence as your business evolves.
Website rewrite crossed off your to-do list and time to focus on the work you love.
“Jennifer takes you through the different elements of a comprehensive services website, starting with a clear focus on your audience and how you can connect with them. On the course, you’ll think about the journey your website visitors will take and how you can lead them towards the best option.”
Hi, I’m Jennifer
With 30+ years in ELT and expertise in UX and SEO copywriting, I help language teaching professionals, educators, freelancers and coaches like you, create website copy that truly reflects your value.
I understand the challenges of juggling different roles and multiple services. (And how this leads to muddled messaging.) Together we’ll find the words you need to tell your story and to connect with the right people. Your ideal clients.
Let’s find your best words together.
“Jennifer provided really helpful feedback on my drafts - you can tell she used to be an editor! Sometimes even small changes to wording can make a big difference, and Jennifer’s advice was invaluable.”
What’s included?
Guidance and goal setting in our first call.
Weekly 1:1 Zoom sessions over eight weeks.
Detailed feedback on your draft copy.
Weekly check-ins to keep you on track.
Exclusive resources & self-access video library, including:
Brand not Bland: inject personality and voice into your copy.
Introduction to UX Copywriting: how people read online and how to structure your content.
5 Ways I use AI: ethical tools to analyse testimonials, review your writing and create a style guide.
Sweet and Simple SEO: keyword research, on-page SEO and my favourite tools.
A bundle of worksheets, templates and guides to make writing your website copy even easier.
Step-by-step tasks tailored to your website and your goals.
Me on your team with support, structure and accountability all the way.
A final call to celebrate your revamped website.
Your investment: €950
Total including EU VAT @ 21%
Payment plan available
“I was hesitant because of the expense, since I’d already spent a lot on laying the foundations for my business without earning much as a result.
In the end, I figured it was worthwhile because you were going to help me do the copywriting myself, and I knew that I would learn skills and clarify my ideas in the process. I figured that this would be worth a lot no matter what direction I ended up taking with my business.”
Website Revamp FAQs
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Website Revamp is back in October 2025. This time I’m running it as a 1:1 programme; however, groups are possible subject to numbers.
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This is an estimate! Everyone has different wokloads and writing time. Want to go faster? No problem. I’ll create a calendar that works for you.
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Plan to commit a minimum of 3-4 hours per week for our sessions and your writing time. You’ll have regular feedback and my support to keep you on track.
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Yes, I offer a three-payment option to make the investment more manageable for you. We can discuss this during our call.
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The course focuses on your website copy (the words) and structure (the organisation), not the technical build. While I can offer some guidance for Squarespace users, the primary goal is crafting compelling content that you can upload to your website or hand over to a website designer.
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We will cover SEO basics, such as keyword research and on-page SEO. You'll learn how to find the right keywords and where to put them to help your site rank higher in search engines. However, Website Revamp is not a full SEO course.
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We focus on five core website pages: Home page, About, Services, Contact plus one other. This gives us scope to cover landing pages for lead generation (newsletter sign-up for example) if that is what your website needs.
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Yes, that’s why the course kicks off with a goal-setting call. We’ll identify your challenges, pin down the priorities and set your website goals. Many of my clients are not sure what’s wrong with their website, just that it’s not doing its job. As one participant said: "Jennifer helped me see that the structure of my current website was not really working ... With her guidance, I developed a new structure for my website which would help visitors navigate it according to their needs."
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To get the most out of the course you need to have clarity about your audience and your offer. These are essential ingredients for writing effective copy. If you have a draft website and need some support and guidance to go LIVE, let’s have a chat and discuss your next steps.
Ready to transform your website words?
Book a no-pressure call to discuss your website challenges. Let’s see if Website Revamp is the right fit for you.
“Definitely do this course! You’ll revamp more than just the pages and end up with something shiny and new - after making things much messier first! I think any teacherpreneurs and ELT professionals looking to raise their profile would benefit. ”