Website Copywriting
Website words for ELT freelancers & small businesses
Update your website without the overwhelm
So you can get back to doing what you love
Your business has grown by leaps and bounds (way to go!), but your website copy hasn’t evolved at the same rate. Reading your words makes you sigh – a little. You know it’s time to hit Refresh.
But even thinking about the process (audience research! editing! button copy!) is too much. Can you keep ignoring the fact that your website isn’t working for you anymore?
The thing is you don’t have to do everything yourself.
Want help with your website words?
Ready to start our conversation?
Don’t want to DIY, unsure about outsourcing?
Language teaching is about empowering your students to reach their professional and personal goals. And that’s why you care so much about the impact your work has.
You’ve worked too hard to hand over your digital presence to somebody who doesn’t speak ELT.
Work with an ELT copywriter who knows that promoting educational services is not like selling shoes or a can of beans.
Hi, I’m Jennifer
I’m an ELT freelancer, like you. With over 30 years in the business, I’ve seen all sides. I’ve been a teacher, trainer, materials writer, editor, publisher, and now I’m a copywriter for ELT and Education.
I know only too well the challenges of running a business like yours. The demands on your time – from clients, to classes to admin. It’s no wonder your website keeps moving down your to-do list.
I’m here to change that.
“Do you need help updating your website with good copy that is clear, professional, and helps motivate clients to sign up for your services? I’d highly recommend working with Jennifer, who has recently helped me to do just that!”
“The updated copy is so much better! It is more concise, easier for non-native speakers to follow and I’m much happier with the overall tone. It also says a lot more about me!”
Website Copywriting Packages
Done for you copy that sparks conversations
Tell your story
Share your brand’s unique story – what really makes you special – to connect with your audience and stand out from the crowd.
Speak to your clients
Demonstrate a deep understanding of your clients’ needs, desires, goals and challenges to make them keen to choose you.
Show your value
Communicate the benefits of working with you in clear language that instils confidence, builds trust and attracts best-fit clients.
A Website Copywriting Package includes:
A Coffee Chat
Briefing & Kick-off meetings
Research as required
Five website pages
Fresh new words in your brand voice
Two rounds of revisions
Proofreading – by a second set of eyes
Copy Deck & Video Walk-through
Formatted texts to aid design
A mini Brand Guide
Need a bespoke package?
Not a problem.
Website Copywriting | Essentials
Timeline | 4 –6 weeks
Investment | From €315 per page | €1375 per 5-page website
(All prices + VAT @21%)
Want to learn more about my Website Copywriting?
Get the coffee brewing for our natter.
Questions? Drop me a line and I’ll be right back to your inbox.
“I’d had my website for several years with text I wrote myself. It was OK, but I wasn’t entirely happy with the content - it was too wordy and the tone wasn’t quite what I wanted. Also, it somehow didn’t really get across enough about me!
Jennifer first asked detailed questions to find out more about my business and my objectives regarding the website. She then carried out an overall check of the website copy, before rewriting the Home and About pages. ”
Here’s how it works
Six steps from coffee to copy
1. Coffee Chat
An informal call. To talk about you and your business. To clarify your goals and look at options.
2. Proposal Time
A detailed proposal and quote. After the first payment of 50%, you are in my calendar. Game on!
3. Writing Brief
A Kick-off call. A clear brief makes writing great copy much easier. Let’s drill down into the details.
4. Drafts 1 & 2
Writing time! The first draft for you to enjoy. Two rounds of revision to ensure a final draft you love
5. Final Checks
A professional proofread. Nobody likes a typo! It’s time to approve the copy and pay the final invoice.
6. Your Copy
As soon as I receive payment, your brand-new, shiny copy is yours. Upload to your website without delay.
Thinking about Website Copywriting Packages?
Get that kettle on and we’ll have a blether (a Scottish chat!)
Questions? Drop me a line and I’ll be right back to your inbox.
Website Copy Check
Not sure you need new copy? Why not audit and review?
OK, you’ve already got a website. Wondering if renovation is required? Debating if your budget can stretch to a full rewrite? A Website Copy Check is the answer.
I’ll put on my UX specs and take your customer’s journey around your website, reading every word and clicking on every button and link. I’ll visit three pages and prepare an extensive report for you.
You’ll receive my assessment of how your website words are performing and a checklist of changes to make.
A Website Copy Check includes:
A 30-minute Coffee Chat
An in-depth analysis of three pages of website copy (Home, About & one other)
A written report with clear actionable steps
A Video Walk-through of my UX journey
What’s not included:
A full edit of your website copy
A technical review or SEO audit
See your website as your clients do.
Website Copy Check | Essentials
Timeline | 1 week
Investment | €225 (+ VAT @21%)
Want to treat your website to a review and refresh?
Questions? Drop me a line and I’ll be right back to your inbox.
“Jennifer recorded a video for me with suggestions for my website and her comments have proved invaluable. From spotting small typos, to adding in a whole new page, I finally now for the first time feel happy with my website. It now looks far more professional and has a consistency running through it.
Jennifer also helped me edit down sections to make them less wordy and, most importantly, pointed out I was missing some key information. For anybody who’s developed their own website, I couldn’t recommend her enough.”
Website 1–2–1
Write your website copy with my support
I get it. You’re a DIY type of person. You love a challenge and the feeling of achievement when you get something ticked off your list – especially something BIG, like your website copy.
Only it’s just not happening. You start, you stop, you write, you edit. You take a break from writing. Then life happens and you just never get back to your words. Tell me about it!
I took longer to write my own website copy than you can even imagine! How did I do it? With the help of my copy mentor. And her secret ingredients: feedback and accountability. Maybe you need some of that, too?
The Website 1–2–1 Programme includes:
A 30-minute Coffee Chat to get to know you
Step-by-step tasks tailored to you and your website
Input Sessions & Content Outlines for each page
Access to Video replays & Transcripts
Ongoing Editorial Feedback on your writing
Weekly Co-working sessions
A Copy Check when your website goes live
Me on your team!
Let’s get that website working.
Website 1–2–1 | Essentials
Timeline | Bespoke to suit your schedule
Investment | Launch price: €450 (+ VAT @21%)
Want to plan your Website 1–2–1?
Questions? Drop me a line and I’ll be right back to your inbox.
Website Copywriting | FAQ
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I write the words you use on your Home page, About page and Services pages and other pages on your website. This includes the headlines, subheads, body copy and the all-important Calls to Action (CTAs).
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We will work together to create a Copy Brief. This document is crucial and includes a section about your Brand Voice.
I’ll ask you a lot of questions (sorry, not sorry!) about the words you use, the words your clients use, and how you speak to one another.
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I can, but I wouldn’t advise this approach. Your website is more than a collection of different pages. And a visitor will explore the whole site. If it’s a budget issue, we can discuss a payment plan.
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With pleasure. Let’s discuss which service fits best. Either my Website Copy Check or a Website Copy Proofread.
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I can help you with a whole range of marketing copy. From websites to emails to blog posts. Let’s discuss!
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Absolutely. I’m keen to work with freelancers and small business owners in different sectors.
I’m particularly interested in sustainable food and travel, older women and swimming. I’d love to hear from you.
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I don’t. I use tools like ChatGPT, Bing and Perplexity AI for ideation, summaries and text analysis, but not for generating content. People buy from people, so let’s create content for humans.
Want the wow factor for your website words?
I can’t wait to start the conversation about your clients, your business and your website.
Fancy that coffee? I take mine solo.
Questions? Drop me a line and I’ll be right back to your inbox.
