Clients often tell me that they feel salesy, or queasy or even cheesy when they promote their offer. This discomfort around marketing is all too common in education. Why is this the case and what can you do about it?

Your website might look fine, but outdated copy can quietly cost you clients. Many language professionals avoid updating their content because the task feels overwhelming. However, leaving your website words untouched can have consequences for your business.

Many language professionals freeze when they try to write about their business. Not because they’re bad writers, but because they’re too close to their work. When you get clear on what you really do, the words come much more easily.

What’s in your tech toolkit? Selecting the best tools for writing, teaching or running a business can be overwhelming. In this post, I share my top twenty tools. The ones I use almost every day.

Stuck writing your website content? Try this low-tech approach to using audio. Step away from the screen and start speaking. You’ll have a dirty first draft ready in no time.

Tempted by AI tools that promise to write your website and create your content in a matter of minutes? More than ever, it’s important to use your own voice online. Here’s how to do it.

Creating a style guide for your business sounds like another task to add to your long list. However, it doesn’t take long to do. Rather than ‘cramping your style’, a style guide actually enhances it.

Academic writing and writing for the web are very different. Online readers are in a rush, searching for information and answers. Successful web writing makes your teaching and learning services easier to find and book.