Your website might look fine, but outdated copy can quietly cost you clients. Many language professionals avoid updating their content because the task feels overwhelming. However, leaving your website words untouched can have consequences for your business.

Many language professionals freeze when they try to write about their business. Not because they’re bad writers, but because they’re too close to their work. When you get clear on what you really do, the words come much more easily.

Planning is second nature for teachers and educators. But when it comes to updating your website content, planning doesn’t always happen. Here’s a reminder of how a good plan helps you get things done.

Academic writing and writing for the web are very different. Online readers are in a rush, searching for information and answers. Successful web writing makes your teaching and learning services easier to find and book.

There comes a time when a full web copy revamp is due. But how do you know? And where should you start your web copy rewrite? Kick off the process with your Home Page Hero. The hardest-working space on your website.