
Tell your story
A FREE Webinar for language teaching professionals
How storytelling makes your website copy clear and compelling
22 April 2025 | 16:00 UK 17:00 Madrid
EVENT OVER
Is your website missing YOUR voice?
You teach languages with skill and passion.
But when it comes to writing about your business, finding the right words can be a challenge. You know WHAT you want to say. You’re just not always sure HOW to say it.
Why not try storytelling?

Tell your story FREE Webinar
In this 60-minute webinar, you'll discover:
Why storytelling is your secret weapon (and not just for big brands)
Which three stories every website needs (and where to place them)
How to collect powerful testimonials that showcase your impact
Plus, get practical tools you can use right away:
A story framework that takes your clients from struggle to success.
An empathy map that reveals what your clients really want (and worry about).
The secret to getting testimonials that go beyond, 'Nice teacher, thanks!’.
BONUS FEATURES:
Testimonials cheat sheet: A handy guide on how to collect and compose client testimonials that go beyond vague praise to highlight real results.
Live website reviews: Submit your website for a chance to receive live feedback during the session. We’ll look at three to five websites together.
“You're never going to kill storytelling, because it's built into the human plan. We come with it.”
— Margaret Atwood
Ready for storytelling? Save your FREE spot now.
Limited seats | Replay available for 72 hours

Hi, I’m Jennifer
I’m a copywriter and writing coach for language businesses.
With 30+ years in ELT, I help language teaching professionals, just like you, create website copy that feels natural and honest.
I believe that we all have unique stories to tell. We just need the best words to tell them.
Let’s find your story together.