From 'Meh' to Memorable
Your Testimonial Makeover Guide
Are your testimonials tasty?
Still collecting "great teacher" testimonials that don't really say much?
Or hiding your social proof on a testimonials page where nobody sees it?
Wondering if it’s OK to follow up on a request for feedback? (Yes, it is!)
Make your testimonials work harder
By showing exactly how you help your clients succeed and get results.
Download From 'Meh' to Memorable - Your Testimonial Makeover Guide AND
Learn how to transform quiet praise into convincing evidence of your expertise.
From 'Meh' to Memorable is a collection of simple strategies that help you:
Write powerful testimonials
Using the BAB copywriting frameworks to turn client comments into client success stories.
Get rave reviews from clients
With a bank of my favourite questions. Yours to copy and paste or use as inspiration.
Place your proof for extra Pow!
My tips on positioning testimonials where they get noticed (Spoiler: Not hidden in a carousel!)
Ask for feedback confidently
How to get the reviews you need from happy clients without feeling like you're pestering them.
Inspired me
“Your testimonial cheat sheet has inspired me to ask my current students for some feedback. Thank you!”
— Happy client
Super useful
“Your testimonial cheat sheet is super useful! It's something I help my clients with too but I was missing the bridge - I can see that it will make testimonials more powerful :)”
— BAB Fan
Hi, I’m Jennifer
After 30 years in language teaching and publishing, I know the power of words. And nothing speaks clearer or carries more value than your clients' voices.
You just need to know how to capture and share their stories effectively. That’s where Your Testimonial Makeover Guide comes in.
Plus you'll receive weekly writing tips and resources in my newsletter Best Words Express.